A Milestone for an Online Magazine and B-TV To Launch

A Milestone for an Online Magazine and B-TV To Launch

With great enthusiasm, we at B on Hawaii are proud to announce the launch of B-TV: Custom-produced video segments that will run only at our magazine's HQ, at www.BonHawaii.com. The shorts (they will average 2 to 5 minutes in length), just like the top-tier content our readers have enjoyed for 4 years, will feature stories affecting our islands for the better. As we roll them out in the coming weeks, they will include travel, culinary, celebrity, adventure, music, sustainability, wellness and lifestyle stories brought to life in the visual medium. Some segments will be from our sponsors; others produced by our team here at B on Hawaii. Either way, they'll always be captivating, thought-provoking, and in high-definition.

Our second announcement is slightly more selfish in nature. While it won't affect our long-time subscribers, it's a thrill for us. Thanks to a few new partnerships, and referrals from our highly devoted readers, B on Hawaii has surpassed its goal of attaining 10,000 opt-in subscribers to our twice-monthly newsletter by the end of March. In fact, before we turned the page on February, we counted over 10,600 subscribers. Ranging from Walla Walla to Waipio Valley, Tantalus to Tasmania, Rhode Island to Raiatea—we applaud and thank you—many, many mahalos.

Of course, it wouldn't be like us to not reflect on our success over these four years. In some ways, it feels like senior year: We started out as freshman (in April 2006), with an idea and a lot of energy. By sophomore year the momentum had begun, and we broke through that pesky, awkward phase. By junior year we had some inkling as to what we would become—that is—the Hawaiian Islands' most trusted source for insider-information on the lifestyle, travel and culinary happenings throughout our 'aina. As we head towards the end of senior year, the world has become our oyster. And, just like high school, we've been dismissing all the humbuggery that has run rampant during these challenging times. We've seen huge publishing companies come and go; lesser start-ups come, mimic and go in the blink of an eye; we've heard complaints about the massive influx of blogs, bloggers and self-proclaimed experts who visit our islands on occasion to meekly document and tweet about their free vacations. The copycats are many; the successes, very few.

Yet, we've touted small businesses—locally and worldwide—who, like us, have grown organically, day by day, employing ethically correct practices and writing in a style that not only captivates, but informs. If we were chosen as valedictorian of this class (indulge us for a moment, please), our speech would focus on a shining example of what we would strive to be as we headed out in to the real world. That might bring us to a story we recently came across about a fella named Bob Moore, the president and owner of a health food company called Bob's Red Mill Natural Foods. (Perhaps you've seen the bags lining the shelves of your favorite grocery store. If not, hopefully you will after this read.)

On the occasion of his 81st birthday (last week), Moore announced that he's passing the torch—and ownership—of his multi-million dollar business to his dedicated employees. That is: Any worker with at least three years tenure is now fully vested in the company and will receive cash from revenues when they quit or retire. Now, this isn't small (albeit organic) peanuts. At last report, in 2004, Bob's Red Mill earned $24 million during that year; recent reports are that the company has grown by 30 percent each successive year.

When asked why he did such a selfless, practically unheard of act in an age when corporate pigs are stealing money from their own employees' retirement funds, Moore said the following:

"In some ways I had a choice. But in my heart, I didn't. These people are far too good at their jobs for me just to sell it," Moore said, standing next to his wife Charlee, with whom he started the company in 1978.

Back to our valedictorian speech, we'd probably come full circle by sticking-it-to-the-man a la Jon Stewart, who has a penchant for spearing the greed that runs rampant from Washington D.C. through, well, essentially every major corporation we were raised to trust. Another example, you beg? Why, sure.

Just last week our wellness expert was on the set of a major production here on O`ahu. She grabbed a bag of "Dried Cherry Fruit" off the craft services table, only to be called back to the set, not having had a chance to nibble the seemingly nutritious bites. It wasn't until after returning home and finding the bag in her purse did she see two things: A label that, above the image of fresh cherries, said "Kelloggs"—a brand we have been bred to trust—and an ingredient list that depicted just about everything that was wrong with America today. They were, in this order: "Corn syrup, High Fructose Corn Syrup, Xanthan Gum, Modified Corn Starch, Artificial Flavoring and Red Dye #40." There was nary a "real food" item on the list. When did America's cereal company start treating Americans like industrialized cattle? It speaks loudly that our largest, most "American" corporations are destroying our health by dumping excess corn products in to shiny plastic baggies, while our least advertised, little-known and under-reported food makers are sharing their success with hard-working employees.

Kudos to Bob Moore. And know that Moore is the type of person who we will strive to find here in Hawaii, and cover in the coming year.

Mahalo to all our readers (new and old!) who have trusted us as their news source on the ins and outs of life in Hawai`i. May you all enjoy another four years of unparalleled coverage, now in print and video formats.

Mahalo nui loa,
Brian Berusch
Publisher, B on Hawaii

B-TV will launch before the end of March!

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