Ian Schrager and Marriott Join Forces with Honolulu Boutique Hotel, This April, Chef Morimoto In Tow

Ian Schrager and Marriott Join Forces with Honolulu Boutique Hotel, This April, Chef Morimoto In Tow

Hold on to your hipster gear: Edition Hotels will debut in Honolulu this Spring. The buzz has been circulating for nearly a year that traditionally staid hotel brand Marriott was set to launch a line of boutique properties with nightlife impressario and Ian Schrager, the "Father of the boutique hotel movement". Initial plans (the partnership was announced in the summer of 2007) were slated for Barcelona, Chicago and South Beach Miami for possible locations debut the brand.

The rumors that Honolulu would host the first Edition Hotel were confirmed when we at B on Hawaii tracked down Chef Morimoto, who had been scouting around town for a place to launch a namesake eatery on the islands (with former Banyan Tree at the Ritz Carlton chef Jojo Vasquez in tow), let slip that his restaurant will be in the new Schrager property, within a conversion of the Ilikai Hotel on Ala Moana Boulevard.

The hotel, which is currently slated to open in April, will include 353 rooms and suites, two pools, a full-service spa and fitness center, meeting and special event facilities, 3 bars, a nightclub and the Morimoto restaurant.

So why Hawai`i for the first Edition Hotel in the world, you ask? While the answer isn't crystal clear, it's possible that the strange bedfellow relationship of Schrager and Marriott might be the reason. It's no secret that Schrager has found success with ultra-hip hotels located in the chicest of cities. These include the Delano in Miami Beach, New York's Royalton, Gramercy and Hudson hotels, and L.A.'s Standard. But if you've ever been to one of these hotels, the common thread are the beautiful patrons and a thriving nightlife. The operations aspect of Schrager's hotels have never been a strong suit—which will hopefully be where Marriott comes in to play. Schager is a master at design and color, creating the ultimate playgrounds for the jet set—something Honolulu has seen an influx of in the past decade. Perhaps what his boutique dwellings have lacked in service will be made up for by the brand that shelters JW Marriott and Ritz Carlton under its umbrella.

The Edition web site says that the hotels will be located "in 24-hour gateway cities between North and South America, Europe and Asia," mostly consisting of smaller hotels, with between 100 and 200 rooms. Additionally, they will "reflect the best of the cultural and social milieu of its location and of the time."

The details of the relationship include leaving the concept, design, marketing, branding, food and beverage aspects up to Mr. Schrager, while Marriott will oversee the development process as well as manage the completed hotels.

We have learned that Michael Rock will be the general manager of the hotel. Rock was formerly the GM of a JW Marriott in Mexico City, which followed a stint at the Amara Resort in Sedona, Arizona.

Stay tuned to B on Hawaii, as we will have interviews with both Bill Marriott (whom we have connections with in Salt Lake City) and Ian Schrager (an associate from when "B" was "on Manhattan") closer to opening time.

Visit www.EditionHotels.com for more information

The concept, design, marketing, branding, food and beverage aspects up to Mr. Schrager, while Marriott will oversee the development as well as manage the completed hotels